Job Description

Job Tittle: Senior Sales Executive – General Trade (GT) Channel

 Salary Range: 400$-600$
Industry: FMCG / Import & Distribution
Location: Phnom Penh, Cambodia
Reports To: Sales Manager/NSM

Job Description

Key Responsibilities

1. Sales & Target Achievement

• Achieve monthly and annual sales targets for assigned products and territories.
• Develop and execute sales plans to increase revenue and market coverage.
• Monitor daily sales performance and identify opportunities to improve results.
• Ensure effective distribution and availability of products across assigned outlets.

2. General Trade Management

• Manage and develop relationships with wholesalers, retailers, grocery stores, minimarts, and other GT customers.
• Identify and open new sales outlets to expand distribution coverage.
• Regularly visit customers and maintain strong business relationships.
• Negotiate orders, promotions, pricing, and commercial terms within company guidelines.

3. Market & Customer Development

• Identify new business opportunities and potential customers.
• Monitor competitor activities, pricing, promotions, and market trends.
• Provide market feedback and customer insights to the Sales Manager.
• Support the launch and distribution of new products.

4. Product Visibility & Execution

• Ensure products are properly displayed and available at customer outlets.
• Implement company promotions, trade programs, and merchandising activities.
• Monitor stock levels and coordinate with distributors/warehouse teams to avoid out-of-stock situations.
• Ensure promotional materials and POSM are properly implemented.

5. Sales Reporting & Administration

• Prepare daily, weekly, and monthly sales reports.
• Maintain accurate customer and outlet information.
• Track sales orders, collections, outstanding payments, and customer issues.
• Provide regular updates on sales performance and market conditions.

6. Team & Cross-Department Coordination

• Coordinate with Sales Supervisors, Warehouse, Logistics, Finance, and Marketing teams.
• Support junior sales team members and share market knowledge and best practices.
• Ensure company sales policies and procedures are followed.

Job Requirements

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• At least 2–4 years of sales experience, preferably in FMCG, food, beverage, or distribution.
• Strong experience in General Trade (GT) channel sales is highly preferred.
• Good knowledge of the Cambodia FMCG market and traditional trade channels.
• Proven ability to achieve sales targets and develop new customers.
• Strong negotiation, communication, and customer relationship skills.
• Good understanding of sales planning, distribution, merchandising, and market development.
• Able to conduct regular field visits and work independently.
• Good analytical and problem-solving skills.
• Good command of Microsoft Office/Excel.
• English communication skills are  medium
• Must be proactive, responsible, target-oriented, and willing to work in the field.
• Having an existing network of retailers, wholesalers, distributors, or FMCG outlets is a strong advantage.

  Send us Your CV Here:
  
  📩 Email: mmeng@agb-consulting.com
  ☎️ Phone/Telegram: +855 96 251 0690
  👇 Telegram: @menmengagb
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