Job Description

Job Tittle : Field Marketing Manager / Trade Marketing Manager

Industry: FMCG – Baby Products & Milk-Based Products
Salary Range: 1200$-1500$

Location: Cambodia

Job Description

The Field Marketing Manager / Trade Marketing Manager will be responsible for developing and executing field and trade marketing strategies to strengthen brand presence, increase product visibility, drive sales, and improve market penetration across Cambodia.

Key Responsibilities

• Develop and implement field marketing and trade marketing strategies aligned with business and brand objectives.
• Plan and execute trade marketing activities, promotions, activations, and in-store campaigns.
• Work closely with Sales, Marketing, distributors, and key retail partners to maximize sales opportunities.
• Develop strategies to improve product visibility, merchandising, and brand presence at retail outlets.
• Monitor market trends, competitor activities, pricing, promotions, and consumer behavior.
• Manage POSM, merchandising materials, displays, and promotional campaigns.
• Develop and implement effective promotional programs for distributors, wholesalers, pharmacies, supermarkets, baby stores, and other relevant channels.
• Conduct regular market visits to monitor execution and identify new business opportunities.
• Analyze sales performance and campaign effectiveness and provide recommendations for improvement.
• Manage the field marketing/trade marketing budget and ensure activities are delivered within budget.
• Coordinate with external agencies, suppliers, and business partners for marketing activities and events.
• Lead, coach, and monitor field marketing or merchandising teams where applicable.
• Prepare regular reports on market activities, campaign results, competitor movements, and recommendations.
• Ensure all trade marketing activities comply with company policies and brand guidelines.
• Support new product launches and expansion into new markets or channels.
  
  

  Job Requirements

  Education & Experience

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in Field Marketing, Trade Marketing, Channel Marketing, or a related FMCG role.
  • Experience in FMCG, baby products, infant nutrition, milk-based products, dairy, or consumer goods is highly preferred.
  • Strong experience working with distributors, wholesalers, supermarkets, pharmacies, baby shops, modern trade, and traditional trade channels.
  • Proven track record in developing and executing trade marketing and field marketing campaigns.
  • Experience managing marketing budgets and measuring campaign ROI.
  • Experience leading or coordinating field teams, merchandisers, agencies, or external partners.