Job ID:
41169
Published date:
01-09-2026
Summary
Job Tittle: Senior Sales Executive – General Trade (GT) Channel
Salary Range: 400$-600$
Industry: FMCG / Import & Distribution
Location: Phnom Penh, Cambodia
Reports To: Sales Manager/NSM
Job Description
Key Responsibilities
1. Sales & Target Achievement
- Achieve monthly and annual sales targets for assigned products and territories.
- Develop and execute sales plans to increase revenue and market coverage.
- Monitor daily sales performance and identify opportunities to improve results.
- Ensure effective distribution and availability of products across assigned outlets.
2. General Trade Management
- Manage and develop relationships with wholesalers, retailers, grocery stores, minimarts, and other GT customers.
- Identify and open new sales outlets to expand distribution coverage.
- Regularly visit customers and maintain strong business relationships.
- Negotiate orders, promotions, pricing, and commercial terms within company guidelines.
3. Market & Customer Development
- Identify new business opportunities and potential customers.
- Monitor competitor activities, pricing, promotions, and market trends.
- Provide market feedback and customer insights to the Sales Manager.
- Support the launch and distribution of new products.
4. Product Visibility & Execution
- Ensure products are properly displayed and available at customer outlets.
- Implement company promotions, trade programs, and merchandising activities.
- Monitor stock levels and coordinate with distributors/warehouse teams to avoid out-of-stock situations.
- Ensure promotional materials and POSM are properly implemented.
5. Sales Reporting & Administration
- Prepare daily, weekly, and monthly sales reports.
- Maintain accurate customer and outlet information.
- Track sales orders, collections, outstanding payments, and customer issues.
- Provide regular updates on sales performance and market conditions.
6. Team & Cross-Department Coordination
- Coordinate with Sales Supervisors, Warehouse, Logistics, Finance, and Marketing teams.
- Support junior sales team members and share market knowledge and best practices.
- Ensure company sales policies and procedures are followed.
Job Requirements
- Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
- At least 2–4 years of sales experience, preferably in FMCG, food, beverage, or distribution.
- Strong experience in General Trade (GT) channel sales is highly preferred.
- Good knowledge of the Cambodia FMCG market and traditional trade channels.
- Proven ability to achieve sales targets and develop new customers.
- Strong negotiation, communication, and customer relationship skills.
- Good understanding of sales planning, distribution, merchandising, and market development.
- Able to conduct regular field visits and work independently.
- Good analytical and problem-solving skills.
- Good command of Microsoft Office/Excel.
- English communication skills are medium
- Must be proactive, responsible, target-oriented, and willing to work in the field.
- Having an existing network of retailers, wholesalers, distributors, or FMCG outlets is a strong advantage.